Crafting a new website for your business? Then make sure you take care of the essential SEO details to ensure that your site has the best chance to rank well in search engines. In this blog post, we’ll share 8 tips that will guide you get started on the right foot. Read on to learn more!
1. Choose a Proven Web Hosting
A good web hosting will provide you a good loading speed and server reliability which is very important for every website. You may also consider the storage that they offer and the data security the web hosting can provide.
2. Craft Your Domain Name Carefully
Craft your business domain name carefully, make sure it should be your brand name, your product, service or relevant to your brand. You may mislead and confuse your customers by using different keywords or words for your domain name.
The domain name should be the name you are using for your business and what your customers already know. It should be simple to remember and can be searched quickly.
3. Thorough Keyword Research
Thorough keyword research is needed for any SEO process. You may want to search for the most relevant keywords to your brand. This can also depend on your target audience. If you are targeting people from your local area, you may want to search for keywords which are relevant to your location. Same with international SEO.
If you are just starting a business you may want to try first low competition keywords. You may use SEO tools, these can help you in comparing and generating keywords.
4. Omit Things That Slows Down Your Page
You don’t want to miss a quarter of your website visitors just because of a slow website. If you have a chunk of code that you are not using, images or any media that are uploaded into your storage, delete them or archive them into a different storage.
You may also want to clean up your programming codes, minify Javascripts and CSS. Optimize and resize the remaining images. You may also used Page Speed checker tools to help you see which items are dragging your website speed. There you can apply tweaks to the items that the Page Speed checker tools are suggesting
5. Prioritise Human Readable Content First Before SEO Content
This may sound counter intuitive but you may want to write a human readable content first. Why? Because Google is getting smarter daily. Google recognizes and rewards contents that are more readable, useful and helpful to visitors. In the first place the goal is to offer your audience with valuable content. This will also help improve your user experience and credibility. Like humans, Google can also spot keywords that are just stuffed and not properly injected.
Write contents that can help your audience solve their problem or can add value. After that you can do a few tweaks to improve it for search engines.
6. Always Keep Mobile In Mind
User experience wise, yes mobile friendly design is always a must. Especially nowadays, more and more people are using smartphones for searching online. Mobile optimization if done correctly can lead to satisfied customers through great user experience. A satisfied customer tends to revisit and refer your website, which will eventually improve your SEO rankings. The more satisfied customers, the more website visitors.
Note that more than half of your page’s visitors, if not half, came from mobile users. Test your website design and responsiveness through different mobile phone size dimensions.
7. Design Your Site Structure Strategically
Plan your website structure strategically so that it would be easier for search engine bot or spiders to crawl and do indexing. Draw or sketch the structure in a piece of paper to organise the contents and see how they should be arranged. You may also have the idea what are the contents you just need. You can also do this with computer apps and refer to it as a guide while building your website.
You may also plan here the interlinks of your pages. Add a sitemap to Google Search Console. This will serve as a site map of your website. It will also be easy both for humans and web spiders to browse to your website.
8. Choose Your Analytics and Tracking Tools
Analytics and tracking tools are very important, you should keep track, analyze and document your progress religiously. Because this is where you can see if you are ranking or not. You have the advantage to know what is the cause and what can be improved. We have a lot of powerful software tools paid and free that can do the work for you. Here are SEO tools that can help you with analyzing and monitoring your SEO performance:
- Google Analytics
- Ahrefs
- Google Search Console
- SEMRush
- KWFinder
- Moz Pro
- Ubersuggest
- Answer The Public
- SpyFu
- Woorank
- Majestic
- Google Trends
- SEOQuake`
Conclusion: Want to learn more SEO for launching a new company website or need a consultation for your business? Book a call here
