What Is SEO?
Getting your potential customer’s attention is the new currency. And SEO is what helps you get it.
“SEO” or Search Engine Optimization means increasing the visibility of a website on organic or natural results. When people search a product or service on a search engine like Google, you see an extended list of pages that matches the keywords you used. There are many factors that influence the algorithm that ranks which site pages come up on top before others. The process of optimizing these factors is called SEO. Therefore, the better your website visibility is on search engines, the more likely it is for you to attract attention and potentially convert those leads into sales for your business.
Do I Really Need It?
Technology changes, but every successful business still needs one thing: customers. Almost everyone now uses search engines (like Google for example) to research and buy what they need. So, if your business has a website but no one can see it, , it’s almost like you don’t exist. A lot of people trust search engines and earning a top spot adds to your online credibility, not to mention a boost to your lead generation results.
Why does your business need SEO Services?
- SEO puts you right in front of your ideal customers that are looking for your service
- SEO will help you in expanding your brand awareness
- SEO will complement other marketing strategies – both digital and non-digital
- SEO can increase your lead generation rates
- SEO will enable you to understand your customers better through analytics
- SEO builds your visibility, credibility and authority as a brand
- SEO will give you an edge against your competitors by being in front of your customers before them
How Does SEO Work?
Every search engine has a way to determine which website deserves to be on top when someone enters a search query. Many online marketers will find SEO as one of the most effective marketing strategies. They may try to trick you into believing that it is simple science, but no one can promise you results on Google. The site with the most web links, the most pages, or the most visitors is not necessarily the number one site, it is their overall performance and numerous other factors that determines who comes out on top.
Optimization Statistics
So, while this is going to be hard work, when implemented effectively, coupled with an appealing website, will result in lifting your search engine ranking. It is very important to have a basic understanding of what these best practices are along with website content that attracts the right visitor to build a solid foundation for improving your website’s visibility online.
Remember like any marketing process, SEO is a journey that takes time. On average we see clients achieving high quality results in about 4 to 6 months of commencement of this strategy.
Where To Start With SEO?
At Digital Maverick, we ensure that the quality of our work is always top-notch. There are many strategies a business can take to improve their visibility online, however, a well-planned digital SEO strategy will produce the best results. Our SEO Process has 4-simple steps:
- Intensive Workshop with you to determine your business needs, opportunities and gaps in digital marketing.
- Create an SEO execution plan for your approval and clarify desired and achievable results.
- Commence SEO implementation across your digital assets.
- Continually review and optimize results over the duration of the journey.
To start growing the traffic to your website, improve its overall performance or its online ranking, contact us today to book your complimentary digital marketing strategy call.
