It is important to start thinking about the top branding trends that will dominate the market. With new technologies and approaches emerging every day, it can be tough to keep up with the latest and greatest. But never fear—in this post, we’ll outline some of the most exciting branding trends to watch out for in the next few years. So whether you’re a business owner or marketer, read on to get ahead of the curve!
What is branding?
Branding is more than the icons, logo, mission, vision, core values, colour palette, graphic design and videos. Branding will be a guide for you to set a consistent theme design through your website, social media, products and services. With branding efforts your businesses will stand out from the competition and increase customer base.
Why Do We Need Branding?
Branding is everything. Brand development is crucial for every business. Branding gives businesses a personality that extends beyond their products and services, allowing customers to connect with them. Developing a powerful, relevant, and identifiable brand is vital to growing your business and building a loyal, scalable consumer base, whether you are a project manager or a graphic designer.
1. Brand Hashtags
Using personalised brand or official brand hashtags will help improve your brand recognition and make your content more engaging. Most social media are already utilising hashtags. It is another way to engage with your customers, with them using your business brand hashtags for feedback and reviews.
Create your official hashtags with relevant keywords, your company slogans, your mission, values and of course business name. Encourage your followers to use the hashtags when posting about your brand online. A free way to promote your brand online.
One of the best branding trends for 2022 is thinking of sustainability. Many consumers are now being meticulous, turning into purchasing eco-friendly products, being more climate conscious, and they refuse to buy with companies who aren’t sensitive to climate change.
Consumers are also looking forward to seeing companies be more climate sensitive and help protect and preserve our planet. Businesses are now starting to reduce their footprints, waste and considering sustainability.
3. Branded Memes
Brand memes are one way to engage with customers, and provide entertainment. This makes your brand more relatable. Especially if your brand meme is entertaining and funny. People like sharing memes for fun and to share their happiness.
A good meme can make you have more customer engagement and may increase your social media following. More followers may lead to the improvement of your brand recognition. This will also widen your market reach.
Simple can be badass and beautiful. To create a clean and simple appearance, minimalism relies on the use of only the most basic keys, such as basic shapes, simple fonts, limited colour palettes, and empty space. This graphic design and online design style, which frequently incorporates organic design aspects, is ideal for companies who want to go back to basics, portray a simple personality, or simply allow their product’s benefits to speak for itself.
Use your branding guidelines, try to use a few colours, shapes and one font style. Minimalism allows your product or services to be highlighted, and their benefits.
5. Throwback Designs
Using throwback or nostalgia design styles from earlier eras stimulates memories and a sense of connection between the company and the customer. To catch the attention of your target audience, try incorporating this branding trend into your marketing strategies.
This will bring back 80s, 90s, or early 2000 vibes and graphic designs. Nostalgia and throwback designs make us feel comfortable and have a sense of stability. It may remind us of the happy moments, the places we went and different awesome experiences.
Conclusion: Want to learn more about branding or need a consultation for your business? Book a call here