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7 Pillars of Your Ecommerce SEO Game Plan

What’s the key to a successful eCommerce SEO strategy? There is no one-size-fits-all answer, but you can use seven essential pillars as a guide. In this blog post, we’ll outline each of these pillars and explain why they’re vital for your business. So whether you’re just starting with SEO or you’re looking to revive your current campaign, read on for tips that will help you boost your rankings and drive more traffic to your site.

Why is SEO important for eCommerce Business Owners?

SEO is unquestionably vital for every eCommerce business owner. Search Engine Optimization is the process of capturing new visitors to your website by following a few simple steps that allow search engines to find your content readily. Implementing an SEO strategy involves organizing content on a website by topic, which helps search engines such as Google, Yahoo, and Bing understand a user’s intent when they search for something.

Keyword planning is an essential component of the SEO process while writing blogs and web pages. Content is optimized using keywords relating to a given topic, which helps articles rank well on Google’s and other search engines’ Search Engine Results Pages (SERP). Most crucially, this enhances the overall quality and quantity of organic (non-paid) search traffic to a website.

Search engines may appear as simple as entering a term and receiving a list of the best and most relevant web pages in response to their inquiry. The truth is, it isn’t because search engines are complex algorithms comprised of numerous rules and components.

1. Keyword Research for Ecommerce

Keyword research is the backbone of every SEO strategy, and the situation is no different in eCommerce. But unlike typical SEO keyword research, there are four additional aspects you need to consider.

• Search Volume

It would be useful if you determined that a sufficient number of individuals are searching for the keyword. Then, use comparable high-traffic keywords as a baseline to estimate the best volume.

• Intent

You must ensure that the traffic you are generating is qualified. This traffic has arrived at the appropriate point in the sales funnel.

• Relevance

Ensure the term is related to your store’s offering to attract the right audience. Look at the top 5 to 10 results for a keyword if you’re unsure if the term is relevant. If the results look similar to your niche and offering, the keywords are likely to be appropriate.

• Competition

Long-tail keywords have lesser competition and a high level of intent. It would be best to verify that the keyword is one for which you can rank. Starting with your eCommerce site, I recommend focusing on long-tail keywords.

2. On-Page SEO for Ecommerce

Once you’ve selected which keywords you need to rank for, make sure they appear on your website’s pages. When dealing with the usual online retail website, you’ll encounter a different, more complex site architecture, as well as other kinds of details and information. With e-commerce, SEOs undergo particular challenges while optimizing it, as it uses a lot more frameworks to cover various page types, which makes the process more complicated.

Most critical On-Page SEO elements you should check and optimize:

• Product Name
• Product Description
• Product Additional Features
• Product Images
• Proper Heading and Subheadings Structure
• Keywords
• Meta titles
• Meta descriptions
• Title tags
• Schema Data or Microdata
• Internal Links
• Media
• Call To Action

3. Blogging for Ecommerce

When Google displays results to users, it takes fresh content posted from your site into account. As a result, if you have a diverse selection of valuable and high-quality blog content, you’ll see an improvement in site traffic as well as higher rankings in Google search results.

Blogs are the most straightforward approach to show Google that you’re updating your site regularly and that you’re an expert in a variety of fields. A typical eCommerce blog serves a variety of purposes. This means that any content you create, whether it’s blog entries, tutorials, or anything else, must achieve at least one of those goals.

• Get more quality links
• Generate more traffic
• Can make you rank and increase sales

4. Optimize Site Taxonomy and Page Speed for Ecommerce

Another issue is deep site taxonomy. Many pages on eCommerce sites are hidden deep inside the architecture, making them virtually inaccessible within the crawl budget provided to the site.

Internal and external broken links can prohibit crawlers from reaching all of your site’s pages. Also, if you offer a terrible user experience, it may impact your rankings, organic traffic, and conversion rate.

Page speed directly affects conversions on a page. For instance, if a page takes more than 3 to 5 seconds to load, more than a quarter of your visitors will exit your page. Page speed is a complex factor, and it is measured in a variety of ways to address any concerns it may cause: load time, page size, time to first byte (TTFB), and round trip time (RTT).

Tips to increase page speed:

• Minify CSS and JS
• Compress and optimize your images and other media
• Enable caching
• Omit render-blocking scripts
• Use scripts asynchronously
• Leverage browser caching
• Use preloading and prefetching of resources
• Deactivate unnecessary plugins
• Check your Database
• Upgrade your CMS software and plugins
• Upgrade to the latest version of PHP
• Use Content Delivery Network (CDN)
• Change to a faster host

5. Off-Page SEO and Link Building for Ecommerce

This pillar of SEO includes executing tasks off your page or website to increase the page ranking. This is how it can be explained. No one will trust your website unless you work hard to maintain your reputation by demonstrating to people that your website is worth visiting and that your company and services are worth using, but through other means. 

As a result, your brand must be focused on more than just the online side. Off-site SEO can be successfully implemented when using citations, social media backlinks, and establishing relationships with consumers and potential leads through these various techniques, etc.

Backlinking is still the most important ranking element for search engines. However, your SEO approach will suffer a significant setback if you don’t have a solid link-building strategy in place. This is when one website links to another website, this is known as a backlink. Backlinks are distinct from outbound links (links from your website to another website) and internal links. Remember that a website with many backlinks generates the most organic traffic! Most crucially, backlinks improve a site’s ranking and visibility in the SERP. People can use several different backlinking techniques.

• Target Competitors’ Links
• Reclaiming Brand or Business Mentions
• Sending Products for Reviews
• Forums
• Citations or Search Listings

6. Indexing, Sitemaps and Schema Markup for Ecommerce

You want to make sure Google can locate the pages on your site once you’ve finished your site audit and repaired all SEO issues. This is known as indexing, and it entails notifying Google of your site’s existence and making it as simple as possible for Google to read your material. It’s simple to submit a sitemap to Google Search Console. Upload the site map to the Search Console, and you’ll start to see a boost in site traffic.

The schema markup is a type of technical SEO markup. Search engines can better understand the content of your web pages thanks to Schema, which improves your search visibility on the SERP.

The FAQ schema markup and corporate contact information in the Knowledge Panel are two schema examples. Still, for eCommerce sites, Product, Star Rating, and Review schema can be quite helpful in enhancing visibility (and increasing pixel real estate on the SERP).

7. Social Media for Ecommerce

Social media like Facebook, Instagram and Tiktok have changed the way we think about SEO and how it works, and it’s having a direct impact on how effective businesses are as a result of how their content ranks on a SERP (SERPs). Social media is the final pillar of an effective SEO strategy. Your social media profiles (Facebook, Twitter, Instagram, Pinterest, Tiktok and Linkedin) give value to your website through the connection they provide.

Improved online visibility and more traffic to your website, increased authority and brand recognition, broader content and longer content lifespan, and improved local SEO are all effects of social media.

Conclusion: Search engines are an excellent way to find qualified leads and customers. That’s why, if you want to stay in business, improving your eCommerce site’s SEO is critical.

Want to learn more about eCommerce SEO or need a consultation for your business? Book a call here

Bots, Calendars And CTAs – What They Can And Cannot Do For Your Business

A good business owner understands the importance of staying ahead of the curve. You likely utilize all manner of technology in an effort to continue growing and scaling your company. But are you taking advantage of everything that’s available to you? In this article, we’ll take a look at bots, calendars and CTAs – what they can and cannot do for your business. Understanding both the advantages and limitations of a tool helps you decide which are helpful for your business. So let’s get started!

Bots

Bots can help you automate some of your business tasks and do the work consistently. They also lessen human errors. One of the most known or used bots are chatbots. Pre-programmed bots that will answer your customer chats or messages for you. Their answer will depend on the sets of questions and answers, triggers, keywords that are programmed.

What Bots Can Do For Your Business?

• Faster customer service
• Automate your sales process
• Gather data from customer behaviour
• Be available 24/7
• Helps you qualify leads
• Reduce human error
• Saves you time and money
• Multilingual
• Endless Patience
• Can be personalise and reprogrammed

What Bots Cannot Do For Your Business?

• Only limited to the set of questions and keyword triggers that are programmed
• Cannot understand the natural flow of conversation
• Not a person to empathise

Calendars

Calendars are very useful for every business as they help you schedule and keep track of important meetings and events. Especially now that we have calendar apps through our smart phones that can be synced with our other devices. 

This helps us be posted with our scheduled activities for the day, week or month, whether it is for work or personal matters. You can access it everywhere and whenever you want. You can set reminders, tasks, notes or To Do lists for the day. 

Another advantage of using calendar apps is you can insert media, links and more. Helping you to follow your schedule and be more productive.

What can a calendar do for your business?

• Scheduling meetings and events
• Increase productivity
• Organise schedules
• Take notes, reminders and ToDo lists
• Ease of use
• Can be shared to your team
• Can be used through multiple devices
• Customizable and can be personalised

What a calendar can not do for your business?

• None, in terms of the general use of calendars it is also the same with calendar apps but with more additional features. The only concern would be data corruption, and it can be too complex if you are not techy or overwhelmed with a lot of available options.

CTA (Call-to-Action)

CTA or call to action is a term used in the marketing industry, it is a piece of content that urges the audience to take the specific action that will take them to the next phase of the campaign. It is an important element in any marketing efforts. CTAs should be clear and easy to be seen.

What CTAs can do for your business?

• Increase your conversion rates and sales
• Better user experience
• Attracts and improve your customer base
• Directs your audience to the next phase
• Helps you qualify customers
• Can use to gather data
• Omit Decision fatigue

Note: CTA or call to actions should be strategically placed in your website and marketing. Don’t overdo it, just keep enough CTAs. Make sure your CTAs are ready for mobile. Make them stunning and easy to find. Eliminate any overwhelming or too many options. Follow your branding guidelines and colour palette.

Conclusion: 

Want to learn more or need a consultation for your business? Book a call here

Multichannel SEO – What It Involves and Why Should You Care?

Google’s algorithms are constantly changing, and with that, the way businesses should be optimizing their websites changes as well. If you’re not following up with the latest trends in SEO, your website could be falling behind your competitors. This blog post will discuss what multichannel SEO is and why it’s essential for businesses.

Why is Multichannel SEO important?

SEO efforts must enhance exposure and strengthen impressions established across many media communications channels to align with consumers. Multi-channel SEO targets a larger audience because the premise entails using numerous media distribution contact points, such as digital, direct mail, broadcast, and physical stores, all of which work together to broaden the audience reach.

Think of it like an angler who casts a big net into the ocean instead of using a rod. They’ll almost certainly catch more fish with a larger, and more wide net. Likewise, when a business uses multichannel platforms for SEO, they don’t limit themselves to one medium only but explore and catch more fish (customers).

Mobile SEO

It’s just timely to build a robust mobile SEO strategy to enjoy tomorrow’s profits. The only way to do this now is to optimize your website for mobile fully.

Mobile SEO aims to provide visitors to your mobile site with a fantastic experience. It’s all about getting your mobile site to load quickly and without problems, as well as displaying excellent content that matches the user’s search intent. It’s critical to have a faultless mobile site in today’s mobile-first world.

Site design for mobile:

• Don’t use Flash
• Never use pop-ups
• Keep in mind does who have fat fingers

Voice SEO

The process of improving the keywords and phrases for searches with voice assistants is known as voice SEO. According to several SEO professionals, Voice SEO is essential for websites to properly show up in search results for voice assistant searches. In addition, the rising use of voice searching, which is likely as more people use mobile devices for web searches and other computing reasons, will raise the potential importance of voice SEO.

Navigation is one of the most prevalent voice queries. In addition, local businesses can benefit from using a listing service like Google My Business, which is a free tool for managing a company’s profile on Google Search and Maps.

Video SEO (YouTube)

Video SEO is the process of improving your video to be indexed and ranked for relevant keyword searches in search engines for the customers. Take a look at some optimization tips for giving your films a better chance of ranking.

Some benefits of Video SEO:

• Great video content can earn quality backlinks
• Reduce bounce rates
• Reinforces keyword strategies
• Video results in SERPs increase click-through rates
• Improve your website’s core SEO KPIs

Tips for Optimizing Your Videos for Search:

• Include Video Captions
• Make Your Thumbnails Attractive and Engaging
• Pay Attention to the Title and Description
• Video Hosting Platform That Best Fit Your Needs (Ex: Youtube and Vimeo)
• Make Sure Your Video Content Are Relevant to Your Website or Business

Local SEO

The method of improving your website for a target local area is known as local SEO. If you own a local business, such as a store, boutique, restaurant, or clinic, you want your website to rank for a search query by a local audience. It’s all about ensuring people can find you both online and offline when it comes to improving your business’s page, listings and social media accounts. Even if you’re not getting any traffic to your business store right now, you’re still targeting a demographic of customers that live in the same area as you.

While traditional SEO boosts your visibility on a broader scale, local SEO focuses on attracting customers near your physical location and getting them through your door.

When ranking local content, Google considers several variables, but it primarily feels these three signals:

• Relevance: Is it relevant to the customer’s search?
• Distance: How close is your location to the customer’s area?
• Prominence: Is your business popular both online and offline?

Strategies You Can Apply for Local SEO:

• Create and Optimize Your Google My Business
• Make Sure to Include All Necessary Information About Your Business (Name, Address and Contact Infos)
• Take Advantage of the online Directories and Listings
• Your Business Information Should Be Consistent Through Different Platforms
• Utilize and Collect Customer Reviews
• Create Content Based on Local Events and Happenings

International SEO

When you start thinking about extending your business internationally, you’ll need to consider how to build your website to expand your online presence globally as well. However, when creating new multi-country or multilingual websites, one of the most critical issues is how to optimize your site for many languages.

Does Your Business Needs International SEO?

International SEO is usually not worth the time and resources if you have no aspirations to develop outside local markets, such as your present city or state. If your company is purely local, foreign SEO can backfire. In addition, customers who arrive on your foreign site may be disappointed to see that you only serve a local geographic area.

However, if you want to extend beyond your country’s boundaries, you should invest in international SEO. Given the large number of businesses operating on a worldwide scale and the increased difficulty of ranking well for relevant keywords, a complete plan is essential.

Things You Need To Know Before Entering International SEO:

• Prepare more budget as for larger scale or scope requires high cost.
• You will need to increase your content and research to make it relevant internationally.
• The competition is much more significant; you might be competing with some of the big fish in your industry.

Some Tips For International SEO:

• Choose what areas and who are your target customers
• Do in-depth International keyword research base on your niche or offers.
• Choose the proper international domain structure.
• Create contents that are relevant to your area and language of choice.

Ecommerce SEO

Keyword research is a critical step for every eCommerce SEO. Ecommerce SEO is the process of increasing organic traffic to your online business from popular search engines.

Ranking on Google means your target customers will find your business when they search for a product or service they plan to avail online.

Tips you can apply right away:

• Keyword research using Amazon and Google Suggest
• Optimize your site structure for eCommerce
• On-Page SEO for Ecommerce

Most critical On-Page SEO elements you should check and optimize:

• Product Name
• Product Description
• Product Additional Features
• Product Images
• Proper Heading and Subheadings Structure
• Keywords
• Meta titles
• Meta descriptions
• Title tags
• Schema Data or Microdata
• Internal Links
• Media
• Call To Action

• Create Blogs promoting your products or services and their benefits.
• Utilize Your Social Media Accounts or Pages to Promote Your GMB and website.
• Check your site’s Taxonomy and Page Speed
• Link Building is still important
• Want to learn more about eCommerce SEO [link of the 7 Pillars of Ecom SEO here]

Conclusion paragraph: Multichannel SEO is one of the most critical aspects of an online marketing strategy. It involves improving your website and content for different channels to ensure you reach your target audience no matter where they are looking for information. By taking the time to implement a multichannel SEO strategy, you can improve your visibility online and generate more traffic and customers to your business.

Want to learn more about Multichannel SEO or would like to consult for your business? Book a call here

What A Winning Local Business SEO Strategy Looks Like

To compete in a digital world, businesses of all sizes need to have a solid online presence. This includes having a well-developed website with relevant and engaging content and utilizing search engine optimization (SEO) techniques to ensure that potential customers easily find your business. 

After all, most of your customers are likely to be within a close geographic radius, so ranking high in search engines is very crucial for letting them know who you are and what you have to offer. While there are many different SEO strategies that you can use, here is a look at what a winning strategy for local businesses might include.

First, let’s take a look what’s Local Business SEO.

Local SEO is the process of enhancing a company’s online presence in organic program results that are local and geo-targeted. Proximity, prominence, and relevancy are the three pillars of local search. Local SEO could be a collection of technical and artistic efforts to influence search engines. A business should appear prominently in their results as a relevant response to internet searchers within a limited distance of every business location.

One of the only effective ways to consider local SEO integration, whether you are a local business owner or marketer, is to consider customer service, ensuring that nearby internet searchers of customers can find you, follow you, chat, etc. and find your local business. This covers all online and offline efforts to market businesses so that your business becomes top of mind within the area you’re serving.

What Businesses Needs Local SEO?

• Government Agencies
• Hotel and Casinos
• Resorts
• Local Contractors
• Salons and Barber Shops
• Stores and Boutiques
• Cafe Shops
• Dentist Clinics
• Veterinary Clinics
• Local Medical Service Providers
• Local Consultants
• Law Office
• Real Estate
• Gym
• Schools and Universities
• Hardware
• Bakery
• Marketing Agencies
• Manufacturers and Producers
• Gas Stations
• Or any business that wants to be found

Why do you have to Implement Local SEO?

You might be fascinated why you have to apply local SEO if you’re currently employing an organic SEO strategy. Reckoning on the keywords and tactics you’re utilizing, and you’ll already be using a local SEO plan without realizing it. Simply, local SEO raises your online presence within the eyes of interested searchers or potential consumers geographically.

Take a look of the advantages of having Local SEO:

• More relevant traffic
• More potential nearby customers who can potentially visit your local store
• Save extra money by reducing your ad spend or cost
• Higher website authority
• Better customer experience
• Increase of local backlinks
• Making your business top of mind to your local customers

Must-Have Local SEO Strategies 

To utilize a local business SEO strategy for your business, start with these:

1. Make and Optimize Your Google My Business Listing

Google features a huge percentage market share of the computer programme market, making it the foremost widely used programme globally. With this in mind, claiming and optimizing your free Google My Business listing is critical. This listing shows when a consumer searches for your name, location, information, or relevant local keywords on Google. Google Maps also shows these listings.

Because Google prefers to provide content, it can trust and verify, and Google My Business is their tool for assisting your business in meeting Google’s requirements.

Include as many details about your business as possible to create this free map listing and Google account. Users must at the very least know your name, address, and signalling. This is often stated as your “NAP” (name, address, and phone number) information. you’ll also submit important business information in Google My Business, such as:

• Company Website
• Hours of Operation
• Product/Service Categories and Labels
• Customer Reviews
• Store/Location Information
• Popular Times
• Photos
• Company Logo

You may also optimize by:

• Verify Your Google My Business Page
• Use Google Posts within your account
• Communicate and encourage both your offline and online customers to follow you online and share their experience
• Respond genuinely to reviews; also add keywords, your business name and address.

This isn’t only for the sake of SEO alone. By having reviews and keeping your contact details and operating hours up to now, you will make it faster for potential clients to search out you.

2. Optimize and have interaction on Your Social Media Accounts

Just like how you optimized your GMB account, try adding all critical information about your business to your Social Media pages or accounts, like name, address, operating hours, sign and other contact details. Google now places considerable emphasis on material posted on social media than ever before. So you’ll also want to share your Google My Business on Social Media pages.

3. Design Content Supporting Local News Stories or Events

Nothing beats creating material that speaks to or is directly associated with a local issue for grabbing the eye of your local customers. You will utilize local events and stories to capture your local customer, may it’s simple good vibes news, charity works, community events, special events of your loyal customers, or maybe promoting other local businesses.

4. Always Keep Mobile In Mind

Due to smartphones has become such an important part of our lives, it’s only logical that many people will use them to appear for local information and corporations. As a result, you must cater to those searches by mobile-optimizing your website. First, create a mobile-friendly website so visitors can navigate it easily and locate the data they require.

5. Make Use of Listings and Directories Online

From Yelp to the higher Business Bureau, the web is full of listing sites and business directories. Because these websites demand your address and other local company information, it stands to reason that they’d help boost your internet visibility.

Utilize these listing and directory profiles the maximum amount feasible, even as you probably did with your Google My Business listing. Include your name, address, and number in the slightest degree times. For US companies, these four map data aggregators provide an excessive amount of the map data for Apple, Yelp, Bing, Google, Trip Advisor, and more:

• YP.com
• Manta
• MerchantCircle
• Angie’s List
• Thumbtack
• Facebook
• Whitepages
• Express Update
• Neustar Localeze
• Foursquare
• Factual

Note: Confirm that your business name, address, and sign are consistently online.

6. Optimize for Voice Search

Another topic that has been extensively explored is voice search, which represents a significant opportunity for local SEO. However, the competition may not be as fierce because this is a relatively new technology.

Businesses can use their typical local SEO methods to beat Google Assistant and improve their content for ranks within the Local Pack, mainly by changing it to a more natural language for spoken search inquiries.

7. Customer Reviews

Your local search and snack pack ranking also are influenced by review signals. So having an excessive number of genuine reviews, especially favourable ones, can facilitate your rank higher in local searches while also improving your reputation. Meaning you must try to increase the number of genuine client reviews for your company.

Keep your eyes peeled for places where Google expects businesses to have reviews. It will collect reviews from consumer directories and social media in addition to your website and GMB listing. That means you should concentrate on gathering reviews for Facebook, Yelp, Thumbtack, Foursquare, Angie’s List, and other sites relevant to your industry.

Conclusion: 

    These Local Business SEO Strategies can be super helpful and improve your rankings right away. However, consistency is still the key, your business name, address, and contact details should be the same through different platforms. I hope you enjoyed this read.

If you want to learn more about Local Business SEO or need consultation for your business, kindly book here